CONTENT DAY #003
Clifford Car Sales
Building a Social Content Library
Clifford Car Sales is built on the everyday details that help customers feel confident before they visit.
The Challenge
The business needed content that could build trust before the first conversation, showing the people, process, and care behind the cars.
Our Approach
We embedded ourselves into the rhythm of the garage, capturing daily activities and turning them into content for promoting new vehicles in stock, as well as building an audience on socials.
What We Captured
✓ Behind the scenes
✓ Team moments
✓ client reactions to displays
✓ talking to camera
✓ Set ups and take downs
✓ B-roll
Behind the Scenes
The Content Day created a bank of authentic material that helps the business feel more familiar, trustworthy, and active online. Since working with The Vine, Clifford Car Sales Facebook page (their primary channel) has grown to over 2,300 local followers.
Client Feedback
The content captured the business as it actually feels day to day. The team understands my business and how I want to show up online and I'm very happy with the content that is sent over to us. - Peter @ Clifford Car Sales
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